This year Strauss Romania was awarded with no less than 3 EFFIE’s at the most significant event in Marcom industry, the only event that honors the true achievements in advertising: Results.
Effie is the award presented annually by the New York American Marketing Association in recognition of the year’s most effective advertising campaigns – campaigns that have delivered superior results in meeting or exceeding the objectives they were designed to achieve.
This year, Strauss Romania received 3 Awards:
- GOLD EFFIE For SUSTAINED SUCCESS ( taking in consideration the evolution for the last 3 years)
Campaign: Billions of moments
Client Strauss România
Brand: Doncafé
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
- BRONZE EFFIE FOR NON-ALCOHOLIC BEVERAGES( the only award in the category)
Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
- BRONZE EFFIE FOR RENAISSANCE ( the only award in the category)
Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest
‘’I’m very proud of these awards and the results are more important as the Effie International Award is getting stronger, better defined, business oriented marketing industry event with an important educational function imprinted in the process. Thank you all for your support and congratulations to all team and the agencies working for our Power Brands!
It was an honor to be awarded but it creates obligations for the future too. ‘’
Thank you!
Marius Melesteu
SCE General Manager
