Romania
238
1994
Roast & Ground, Instant, Beans, Mixes, Single Portion
Roast & Ground, packaging, Roast & Ground, packaging instant coffee, beans and mixes
Retail Away from Home (Horeca & Vending)
Elite was among the first − and the highest quality – multinational coffee brand to appear on the Romanian market. The Strauss Coffee factory, with its modern production equipment, was a first for the Romanian market and Strauss is the only multinational coffee company with a local factory.
Romania has a well-established coffee culture, with roast and ground coffee accounting for more than 80% of their coffee consumption. Consumers, however, are paying more attention to coffee quality and are open to new coffee segments such as mixes, espresso or espresso-based drinks. Strauss is a strong #2 in the roast and ground segment and leads in the instant segment with Amigo. With the Doncafé, Amigo, Fort and Totti brands Strauss covers every price tier.
Elite was among the first − and the highest quality – multinational coffee brand to appear on the Romanian market. The Strauss Coffee factory, with its modern production equipment, was a first for the Romanian market and Strauss is the only multinational coffee company with a local factory.
Romania has a well-established coffee culture, with roast and ground coffee accounting for more than 80% of their coffee consumption. Consumers, however, are paying more attention to coffee quality and are open to new coffee segments such as mixes, espresso or espresso-based drinks. Strauss is a strong #2 in the roast and ground segment and leads in the instant segment with Amigo. With the Doncafé, Amigo, Fort and Totti brands Strauss covers every price tier.
