"We effectively support Strauss Commodities AG to source coffee and control the quality of all shipment to various Strauss factories."

"Zug’s efforts are all about providing the right green coffee at the right quality, at the right place, at the right time and, last but not least, at the right price."

"To meet the technological and sensory challenge of protecting the delicate aroma and flavor components we use sophisticated grinding and packaging equipment that captures the freshness and the sensory attributes of the coffee."

"The coffee tasting panel is responsible for the taste and aroma results of various coffee products. Each panel member has extensive knowledge about the markets where raw materials are purchased and where our coffee is sold, and high awareness of consumer preferences in the various global locations. This is the most fascinating coffee conversation that we can engage in during our day-to-day work."

"Our goal is to follow the basic fundamentals of logistics: “…positioning of resource at the right time, in the right place, at the right cost, at the right quality."

"Brands used to be about marketing at people. Today, brands need to market for people. A brand is the promise (we make) to deliver authenticity, quality, transparency and ultimately real value to consumers."