Russia is the largest instant coffee market in the word today, although they also drink roast and ground. Strauss Coffee Russia has successfully integrated the acquired Chernaya Karta brand into the Russian coffee market, and has developed the Platinum and Totti brands in its ongoing quest to meet local consumer needs and tastes.

Strauss Coffee Russia focuses on successful brand acquisitions across relevant coffee segments, as well as increasing distribution in Away From Home coffee services. The new Elite Health Line offers non-coffee products, including powdered beverages with health ingredients such as chicory or green coffee extract.