Russia

Team size

534

Established

2003

Brands
  • Chernaya Karta
  • Ambassador
Main Segments

Roast & Ground, Beans, Instant

Production

Roast and ground, packaging instant, espresso single portion

Channels

Retail, Away from Home

Russia is the largest instant coffee market in the word today, although they also drink roast and ground. Strauss Coffee Russia has successfully integrated the acquired Chernaya Karta brand into the Russian coffee market, and has developed the Platinum and Totti brands in its ongoing quest to meet local consumer needs and tastes.

Strauss Coffee Russia focuses on successful brand acquisitions across relevant coffee segments, as well as increasing distribution in Away From Home coffee services. The new Elite Health Line offers non-coffee products, including powdered beverages with health ingredients such as chicory or green coffee extract.

Brands
Ambassador / Russia
Chernaya Karta / Russia
Export Markets
Moldova
Moldova
Products exported: Chorna Karta, Fort, Ambassador, Elite Health Line.
Kazakhstan
Kazakhstan
Products exported: Chorna Karta, Fort, Ambassador, Elite Health Line.
Kyrgyzstan
Kyrgyzstan
Products exported: Chorna Karta, Fort, Ambassador, Elite Health Line.
Turkmenistan
Turkmenistan
Products exported: Chorna Karta, Fort, Ambassador, Elite Health Line.
Georgia
Georgia
Products exported: Chorna Karta, Fort, Ambassador, Elite Health Line.
Armenia
Armenia
Products exported: Chorna Karta, Fort, Ambassador, Elite Health Line.
Belarus
Belarus
Products exported: Chorna Karta, Fort, Ambassador, Elite Health Line.