We are the leading coffee company in Israel. Our flagship brand, Elite Coffee, has been in Israeli homes for almost 60 years, playing in all categories from R&G to instant, espresso and capsules, and RTD (ready to drink). Strauss Coffee Israel also offers AFH coffee blends, products, and services to the HoReCa (hotel, restaurant, café) sector. Café Elite, our own coffee chain, operates on-the-go cafés in high traffic locations in Israel, including train stations, hospitals, universities and workplaces.

Israelis are avid coffee drinkers, with the preferred segments being instant, espresso and R&G prepared in the Turkish style. Strauss Coffee Israel focuses on innovating in all segments – from new products such as  flavoured coffee beverages to compatible capsules for home coffee machines.