Our board members

Strauss Coffee conducts its operations in accordance with internationally accepted principles of good governance and best practice, with our Board of Directors setting and overseeing the principles, values and strategies that guide our management and employees.

Hilel Kremer
Chairperson of the Board, Strauss Group
Hilel Kremer
Chairperson of the Board, Strauss Group

Hilel was appointed Chief Financial Officer in November 2015. In February 2009 Hilel joined Tres Coracoes, our Brazilian JV with the São Miguel Group in Brazil as CFO. Prior to Tres Coracoes, Hilel held CFO and COO positions in several private and public companies. Hilel holds an MBA from INSEAD (Fontainebleau, France) & BA Com Laude in Economics from the Hebrew University in Jerusalem. Hilel brings to Strauss Coffee extensive financial and business experience, combined with people management skills, deep understanding of the coffee business and of our Brazilian JV.

Shahar Florence
EVP & CFO, Strauss Group
Shahar Florence
EVP & CFO, Strauss Group

Born: 1965 Education: Certified Public Accountant; B.A. in Economics and Accountancy, Deans’ List in Accountancy, Tel Aviv University. Previous Positions: CEO Starhome (2001-2008); CFO Starhome (1999-2001); CFO Promedico (1999); CFO Lannet (1998); Controller, Lannet (1996-1997); Financial Consultant, Somekh Chaikin (1992-1995); CPA, Shahak & Co. (1991).