Meet our executive team
Strauss Coffee is led by an international team with a wealth of operational, marketing, financial and coffee-loving experience. The management team is comprised of corporate members headquartered in Amsterdam, The Netherlands, as well as the subsidiary General Managers around the globe. The team drives our entrepreneurial spirit at both the local and global levels.
Zion was appointed CEO of Strauss Coffee in March 2018, after 9 years in his position as CEO of Strauss Israel - the second largest food and beverage group in Israel which accounts for 53% of Strauss Group’s total business.
Zion held various management positions since joining Strauss Israel in 1994. He began in the role of Production Manager, then moved to the role of Logistics Manager and then VP Operations. After that he served as GM of the Sales division from 2003 till 2009 and then to his position as CEO of Strauss Israel.
Zion holds a BSc in Industrial Engineering and Management, Technion from the Israel Institute of Technology, Haifa where he graduated with honors (1991).
Hilel was appointed Chief Financial Officer in November 2015. In February 2009 Hilel joined Tres Coracoes, our Brazilian JV with the São Miguel Group in Brazil as CFO. Prior to Tres Coracoes, Hilel held CFO and COO positions in several private and public companies. Hilel holds an MBA from INSEAD (Fontainebleau, France) & BA Com Laude in Economics from the Hebrew University in Jerusalem. Hilel brings to Strauss Coffee extensive financial and business experience, combined with people management skills, deep understanding of the coffee business and of our Brazilian JV.
Amir was appointed as Chief Operating Officer in 2015. He leads and manages the global supply chain, business development and strategic commercial projects. He also serves as the head of the Green Coffee Hedge Committee.
He joined Strauss Coffee in 1995, first in the role of Chief Economist, becoming General Manager of Gastronet (an Away from Home company of Strauss Poland) in 1997, and CFO of Strauss Poland from 1999 to 2004. From 2004-2015, Amir was Chief Financial Officer for Strauss Coffee. Amir holds a BA in Economics (1981–1994) and an MBA (1995–1998) from Tel Aviv University.
Matty was appointed Chief Human Resources Officer in 2001. He joined Strauss Group in 1998 as EVP for Human Resources. He served in several roles, including Deputy CEO and head of the Espresso single portion project from 2006 to 2009. Matty holds a BA in history from Tel Aviv University and an MA in Political Science and International Affairs from Haifa University. He is also a graduate of the Executive Management Program of the Wharton School of the University of Pennsylvania.
Alexander was appointed as General Manager, Strauss Ukraine in 2019. He joined Strauss Ukraine in 2010 in a AFH management role, becoming Sales Director in 2013. Prior to that Alexander held several senior positions at large scale international companies. He has more than
17 years’ experience in the coffee business. Alexander graduated from the Oil and Gas State Technical University 1998.
Roman was appointed as General Manager, Strauss Russia in 2016. He joined Strauss Russia in 2008 in a Logistics management role, becoming Lead Logistics Manager in 2009, and Director of the Logistics Department of Strauss Russia CIS from 2010 to 2015, supporting three countries – Russia, Ukraine and Germany. He has more than 13 years’ experience in the coffee business. Roman graduated from the Moscow State Technical University 2000) and earned a degree in Economics in 2009.
Elad was appointed General Manager of Strauss Coffee Israel in January 2018. Prior to that, Elad served as Strauss Group's VP Corporate Business Development, focusing on Mergers and acquisitions (e.g. the acquisition of TPG's 25% share in SCBV; the sale of Max Brenner), new business initiatives and innovation (e.g. the establishment and management of Strauss Group Foodtech incubator – the Kitchen). Prior to that Elad held several senior positions at large scale international companies. Elad holds an MBA from London Business School and LLB in law from the Tel Aviv University. Elad brings to Strauss Coffee extensive business, strategy and execution experience, combined with people's skills and innovative thinking.
Peter was appointed General Manager of Strauss Commodities AG in July 2017. He joined Strauss in 2008 as the FinanceDirector of the Company. After graduating from the University of Applied Sciences Zurich as a Business Economist, he worked 13 years for the VOLCAFE Group. Initially, as a Deputy Manager for VOLCAFE’s export companies in Papua New Guinea and Mexico. From 2001 – 2008, he was the responsible Country Manager in Mexico.
Marius was appointed General Manager of Strauss South Central Europe (SCE) in 2013, responsible for the two SCE region in-market companies: Strauss Romania and Strauss Adriatic. He is also the GM of Strauss Serbia. He joined Strauss Coffee as General Manager of Strauss Balkans in 2010. Prior to joining Strauss Coffee, he served as Commercial Director for Heineken Romania (2005–2009) and as Marketing Director for Telemobil Romania (2004–2005). From 1997 to 2004 Marius held various positions in Unilever, up to Country Manager Unilever Serbia and Montenegro. He graduated from the Polytechnic University in Bucharest and holds a marketing license from the South Africa Marketing and Management Institute.
Siniša Daničić joined Strauss Adriatic 11 years ago, serving as Country Manager for the last three years. In this role he is responsible for leading the coffee operation in Serbia and other countries in the ex-Yugoslavia region. Prior to the CM position he served as CFO for four years (2009-2013), and Financial Controller for four years (2005-2009). Before joining Strauss he worked in L’Oreal and CHF International as finance controller and finance officer for 3 years (2002-2005). Siniša holds a BA in Finance and Accounting and an MBA from Cotrugli Business School.
Jacek was appointed as GM of SCP in March 2016 maintaining position of Supply Chain Director. Jacek joined Strauss in 1992 as Plant Manager in Poland and in following years extending his accountabilities to entire supply chain: operations, procurement, logistics, quality, R&D, sales of PLs. Before joining Strauss Jacek worked as a trader. He graduated Warsaw Technical University at Electro-Energetic Department and MBA at Nottingham Trent University.