Meet our executive team

Strauss Coffee is led by an international team with a wealth of operational, marketing, financial and coffee-loving experience. The management team is comprised of corporate members headquartered in Amsterdam, The Netherlands, as well as the subsidiary General Managers around the globe. The team drives our entrepreneurial spirit at both the local and global levels.

Zion Balas
Chief Executive Officer
Favourite coffee: Turkish
Zion Balas
Chief Executive Officer
Favourite coffee: Turkish

Zion was appointed CEO of Strauss Coffee in March 2018, after 9 years in his position as CEO of Strauss Israel - the second largest food and beverage group in Israel which accounts for 53% of Strauss Group’s total business.

Zion held various management positions since joining Strauss Israel in 1994. He began in the role of Production Manager, then moved to the role of Logistics Manager and then VP Operations. After that he served as GM of the Sales division from 2003 till 2009 and then to his position as CEO of Strauss Israel.

Zion holds a BSc in Industrial Engineering and Management, Technion from the Israel Institute of Technology, Haifa where he graduated with honors (1991).

Hilel Kremer
Chief Financial Officer
Favourite coffee: Espresso
Hilel Kremer
Chief Financial Officer
Favourite coffee: Espresso

Hilel was appointed Chief Financial Officer in November 2015. In February 2009 Hilel joined Tres Coracoes, our Brazilian JV with the São Miguel Group in Brazil as CFO. Prior to Tres Coracoes, Hilel held CFO and COO positions in several private and public companies. Hilel holds an MBA from INSEAD (Fontainebleau, France) & BA Com Laude in Economics from the Hebrew University in Jerusalem. Hilel brings to Strauss Coffee extensive financial and business experience, combined with people management skills, deep understanding of the coffee business and of our Brazilian JV.

Amir Levin
Chief Operating Officer
Favourite coffee: Espresso
Amir Levin
Chief Operating Officer
Favourite coffee: Espresso
Joined: June 2014.

Amir was appointed as Chief Operating Officer in 2015.  He leads and manages the global supply chain, business development and strategic commercial projects. He also serves as the head of the Green Coffee Hedge Committee.

He joined Strauss Coffee in 1995, first in the role of Chief Economist, becoming General Manager of Gastronet (an Away from Home company of Strauss Poland) in 1997, and CFO of Strauss Poland from 1999 to 2004. From 2004-2015, Amir was Chief Financial Officer for Strauss Coffee. Amir holds a BA in Economics (1981–1994) and an MBA (1995–1998) from Tel Aviv University.

Matty Harary
Chief Human Resources Officer
Favourite coffee: Traditional Turkish coffee in a “hot water, small glass” & Espresso
Matty Harary
Chief Human Resources Officer
Favourite coffee: Traditional Turkish coffee in a “hot water, small glass” & Espresso
Joined: June 2014

Matty was appointed Chief Human Resources Officer in 2001. He joined Strauss Group in 1998 as EVP for Human Resources. He served in several roles, including Deputy CEO and head of the Espresso single portion project from 2006 to 2009. Matty holds a BA in history from Tel Aviv University and an MA in Political Science and International Affairs from Haifa University. He is also a graduate of the Executive Management Program of the Wharton School of the University of Pennsylvania.

Celine Baninno
Chief Marketing Officer
Favourite coffee: Turkish lungo Israeli style & Espresso
Celine Baninno
Chief Marketing Officer
Favourite coffee: Turkish lungo Israeli style & Espresso

Celine Bannino was appointed Chief Marketing Officer of Strauss Coffee in June 2016. Celine is a marketing leader with 20 years’ experience in brand building mainly in the entertainment, video gaming and online industry, working in senior positions for both startups and multinational corporations. With deep insight into the technology, Celine has a proven track record of disruptive brand building and digital marketing. She has launched numerous brands, products and services, leveraging exclusively or predominantly digital channels. Celine worked for 8 years in various marketing positions at The Walt Disney Company from Games to Online and, as of 2012, led Digital Marketing for EMEA and the UK.

Francis Bealin-Kelly
Chief Technology Officer
Favourite coffee: Cappuccino
Francis Bealin-Kelly
Chief Technology Officer
Favourite coffee: Cappuccino
Joined: May 2010

Francis was appointed Chief Technology Officer in June 2015. Prior to joining Strauss Coffee, Francis served as Head of Research & Development and Innovation at SAB Miller (2007-2014), and held various business and technology positions at P&G (1991-2007). He holds a PhD in Industrial Microbiology from the University College of Dublin.

Daniel Ironi
General Manager, Strauss Ukraine
Favourite coffee: Espresso & Cappuccino
Daniel Ironi
General Manager, Strauss Ukraine
Favourite coffee: Espresso & Cappuccino

Daniel was appointed General Manager of Strauss CIS (Russia and Ukraine) in 2006 and held this position until December 2015, including NDKW 2012-2015. He joined Strauss Coffee in 2001 as Chief Financial Officer of Strauss Ukraine, and then of Strauss CIS from 2003 to 2005. Prior to joining Strauss Group, Daniel served as Controller of Isa Khoury Metal Industry (1998–2000) and auditor at Amnon Ben Amram and Co (1994–1998). He holds a BA from the Hebrew University of Jerusalem and an MSc in International Finance from the Touro College.

Roman Gorelov
General Manager, Strauss Russia
Favourite coffee: Cappuccino / Espresso / Americano
Roman Gorelov
General Manager, Strauss Russia
Favourite coffee: Cappuccino / Espresso / Americano

Roman was appointed as General Manager, Strauss Russia in 2016. He joined Strauss Russia in 2008 in a Logistics management role, becoming Lead Logistics Manager in 2009, and Director of the Logistics Department of Strauss Russia CIS from 2010 to 2015, supporting three countries – Russia, Ukraine and Germany. He has more than 13 years’ experience in the coffee business. Roman graduated from the Moscow State Technical University 2000) and earned a degree in Economics in 2009.

Elad Komissar
General Manager, Strauss Coffee Israel
Favourite coffee: Espresso
Elad Komissar
General Manager, Strauss Coffee Israel
Favourite coffee: Espresso

Elad was appointed General Manager of Strauss Coffee Israel in January 2018. Prior to that, Elad served as Strauss Group's VP Corporate Business Development, focusing on Mergers and acquisitions (e.g. the acquisition of TPG's 25% share in SCBV; the sale of Max Brenner), new business initiatives and innovation (e.g. the establishment and management of Strauss Group Foodtech incubator – the Kitchen). Prior to that Elad held several senior positions at large scale international companies. Elad holds an MBA from London Business School and LLB in law from the Tel Aviv University. Elad brings to Strauss Coffee extensive business, strategy and execution experience, combined with people's skills and innovative thinking.

Peter Gehr
General Manager Strauss Commodities AG
Favourite coffee: Espresso
Peter Gehr
General Manager Strauss Commodities AG
Favourite coffee: Espresso
Appointed in July 2017

Peter was appointed General Manager of Strauss Commodities AG in July 2017. He joined Strauss in 2008 as the FinanceDirector of the Company. After graduating from the University of Applied Sciences Zurich as a Business Economist, he worked 13 years for the VOLCAFE Group. Initially, as a Deputy Manager for VOLCAFE’s export companies in Papua New Guinea and Mexico. From 2001 – 2008, he was the responsible Country Manager in Mexico.

Marius Melesteu
General Manager, Strauss South Central Europe
Favourite coffee: Doncafe Fresh Costa Rica brewed with V60
Marius Melesteu
General Manager, Strauss South Central Europe
Favourite coffee: Doncafe Fresh Costa Rica brewed with V60

Marius was appointed General Manager of Strauss South Central Europe (SCE) in 2013, responsible for the two SCE region in-market companies: Strauss Romania and Strauss Adriatic. He is also the GM of Strauss Serbia. He joined Strauss Coffee as General Manager of Strauss Balkans in 2010. Prior to joining Strauss Coffee, he served as Commercial Director for Heineken Romania (2005–2009) and as Marketing Director for Telemobil Romania (2004–2005). From 1997 to 2004 Marius held various positions in Unilever, up to Country Manager Unilever Serbia and Montenegro. He graduated from the Polytechnic University in Bucharest and holds a marketing license from the South Africa Marketing and Management Institute.

Siniša Daničić
Country Manager, Strauss Adriatic
Favourite Coffee: Espresso
Siniša Daničić
Country Manager, Strauss Adriatic
Favourite Coffee: Espresso

Siniša Daničić joined Strauss Adriatic 11 years ago, serving as Country Manager for the last three years. In this role he is responsible for leading the coffee operation in Serbia and other countries in the ex-Yugoslavia region. Prior to the CM position he served as CFO for four years (2009-2013), and Financial Controller for four years (2005-2009). Before joining Strauss he worked in L’Oreal and CHF International as finance controller and finance officer for 3 years (2002-2005). Siniša holds a BA in Finance and Accounting and an MBA from Cotrugli Business School.

Jacek Guner
General Manager Strauss Café Poland
Favourite coffee: 115 ml long, black with sugar, freshly roasted, MK Premium beans, prepared at bean to cup machine
Jacek Guner
General Manager Strauss Café Poland
Favourite coffee: 115 ml long, black with sugar, freshly roasted, MK Premium beans, prepared at bean to cup machine

Jacek was appointed as GM of SCP in March 2016 maintaining position of Supply Chain Director. Jacek joined Strauss in 1992 as Plant Manager in Poland and in following years extending his accountabilities to entire supply chain: operations, procurement, logistics, quality, R&D, sales of PLs. Before joining Strauss Jacek worked as a trader. He graduated Warsaw Technical University at Electro-Energetic Department and MBA at Nottingham Trent University.