Serbia
226
2002
Roast & Ground, Espresso Beans, Single portion, Instant mixes
Roast & Ground, Espresso Beans, Espresso Cialde, instant mixes
Retail & Away from Home
Strauss Coffee has been active in Serbia since 2002 as Strauss Adriatic. Serbians are in love with coffee – it’s a part of their history and an integral part of the daily routine and social life. The biggest coffee consumers in Eastern Europe, traditional Roast & Ground coffee accounts for almost 90% of the market. Strauss Adriatic is the #2 coffee company in Serbia, focused on two strong local coffee brands – C Kafa (the family loved traditional R&G Serbian coffee since 1970s) and Doncafé, a contemporary coffee brand that appeals to modern, changing consumer preferences. An Away from Home division was launched in 2004 and, in light of the growing espresso trend, sales have expanded in the HoReCa (hotel, restaurant, café) segment.
Strauss Coffee has been active in Serbia since 2002 as Strauss Adriatic. Serbians are in love with coffee – it’s a part of their history and an integral part of the daily routine and social life. The biggest coffee consumers in Eastern Europe, traditional Roast & Ground coffee accounts for almost 90% of the market. Strauss Adriatic is the #2 coffee company in Serbia, focused on two strong local coffee brands – C Kafa (the family loved traditional R&G Serbian coffee since 1970s) and Doncafé, a contemporary coffee brand that appeals to modern, changing consumer preferences. An Away from Home division was launched in 2004 and, in light of the growing espresso trend, sales have expanded in the HoReCa (hotel, restaurant, café) segment.
