Serbia

Team size

226

Established

2002

Brands
  • Doncafe
  • C Kafa
Main Segments

Roast & Ground, Espresso Beans, Single portion, Instant mixes

Production

Roast & Ground, Espresso Beans, Espresso Cialde, instant mixes

Channels

Retail  & Away from Home

Strauss Coffee has been active in Serbia since 2002 as Strauss Adriatic. Serbians are in love with coffee – it’s a part of their history and an integral part of the daily routine and social life. The biggest coffee consumers in Eastern Europe, traditional Roast & Ground coffee accounts for almost 90% of the market. Strauss Adriatic is the #2 coffee company in Serbia, focused on two strong local coffee brands – C Kafa (the family loved traditional R&G Serbian coffee since 1970s) and Doncafé, a contemporary coffee brand that appeals to modern, changing consumer preferences. An Away from Home division was launched in 2004 and, in light of the growing espresso trend, sales have expanded in the HoReCa (hotel, restaurant, café) segment.

Brands
C Kafa / Serbia
Doncafe / Serbia
Country of export
Australia
Australia
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G
Canada
Canada
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G
France
France
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G
UAE
UAE
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G
Austria
Austria
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G
Montenegro
Montenegro
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G
Republic of Albania
Republic of Albania
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G
Bosnia and Herzegovina
Bosnia and Herzegovina
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G
Croatia
Croatia
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G
USA
USA
Doncafe R&G, Doncafe espresso, Doncafe mixes, C kafa R&G