Serbia
252
2002
Roast & Ground, Espresso Beans, Single portion, Instant mixes
Roast & Ground, Espresso Beans, Espresso cialde, Espresso capsules, instant mixes
Retail, Away from Home, E-commerce
Strauss Coffee has been active in Serbia since 2002 as Strauss Adriatic. Serbians are in love with coffee – it is a part of their history and an integral part of the daily routine and social life. The biggest coffee consumers in Eastern Europe, traditional Roast & Ground coffee accounts for almost 90% of the market. Strauss Adriatic is the #2 coffee company in Serbia, focused on two strong local coffee brands – C Kafa (the family loved traditional R&G Serbian coffee since the 1970s) and Doncafé, a contemporary coffee brand that appeals to modern, changing consumer preferences. An Away from Home division was launched in 2004 and, in light of the growing espresso trend, sales have expanded in the HoReCa (hotels, restaurants, cafés) segment. In 2019 Strauss Adriatic portfolio was extended with BeanZ – international super premium brand of espresso coffee in beans.
Strauss Coffee has been active in Serbia since 2002 as Strauss Adriatic. Serbians are in love with coffee – it is a part of their history and an integral part of the daily routine and social life. The biggest coffee consumers in Eastern Europe, traditional Roast & Ground coffee accounts for almost 90% of the market. Strauss Adriatic is the #2 coffee company in Serbia, focused on two strong local coffee brands – C Kafa (the family loved traditional R&G Serbian coffee since the 1970s) and Doncafé, a contemporary coffee brand that appeals to modern, changing consumer preferences. An Away from Home division was launched in 2004 and, in light of the growing espresso trend, sales have expanded in the HoReCa (hotels, restaurants, cafés) segment. In 2019 Strauss Adriatic portfolio was extended with BeanZ – international super premium brand of espresso coffee in beans.
