Serbia flag

Serbia

Team size

252

Established

2002

Brands
  • Doncafe
  • C Kafa
  • BeanZ
Main Segments

Roast & Ground, Espresso Beans, Single portion, Instant mixes

Production

Roast & Ground, Espresso Beans, Espresso cialde, Espresso capsules, instant mixes

Channels

Retail, Away from Home, E-commerce

Strauss Coffee has been active in Serbia since 2002 as Strauss Adriatic. Serbians are in love with coffee – it is a part of their history and an integral part of the daily routine and social life. The biggest coffee consumers in Eastern Europe, traditional Roast & Ground coffee accounts for almost 90% of the market. Strauss Adriatic is the #2 coffee company in Serbia, focused on two strong local coffee brands – C Kafa (the family loved traditional R&G Serbian coffee since the 1970s) and Doncafé, a contemporary coffee brand that appeals to modern, changing consumer preferences. An Away from Home division was launched in 2004 and, in light of the growing espresso trend, sales have expanded in the HoReCa (hotels, restaurants, cafés) segment. In 2019 Strauss Adriatic portfolio was extended with BeanZ – international super premium brand of espresso coffee in beans.

Brands
Beanz / Serbia
C Kafa / Serbia
Doncafe / Serbia
Country of export
Australia
Australia
Doncafe R&G, C kafa R&G
Canada
Canada
Doncafe R&G, Doncafe mixes, C kafa R&G
France
France
Doncafe R&G
Austria
Austria
Doncafe R&G
North Macedonia
North Macedonia
Doncafe R&G
Bosnia and Herzegovina
Bosnia and Herzegovina
Doncafe R&G, C kafa R&G
USA
USA
Doncafe R&G, Doncafe mixes, C kafa R&G
Slovenia
Slovenia
Doncafe espresso
Germany
Germany
Doncafe R&G
Netherlands
Netherlands
Doncafe R&G
Belgium
Belgium
Doncafe R&G
Sweden
Sweden
Doncafe R&G
Spain
Spain
Doncafe R&G, C kafa R&G