Management team

Hilel was appointed Chief Financial Officer in November 2015. In February 2009 Hilel joined Tres Coracoes, our Brazilian JV with the São Miguel Group in Brazil as CFO. Prior to Tres Coracoes, Hilel held CFO and COO positions in several private and public companies. Hilel holds an MBA from INSEAD (Fontainebleau, France) & BA Com Laude in Economics from the Hebrew University in Jerusalem. Hilel brings to Strauss Coffee extensive financial and business experience, combined with people management skills, deep understanding of the coffee business and of our Brazilian JV.

Amir was appointed as Chief Operating Officer in 2015.  He leads and manages the global supply chain, business development and strategic commercial projects. He also serves as the head of the Green Coffee Hedge Committee.

He joined Strauss Coffee in 1995, first in the role of Chief Economist, becoming General Manager of Gastronet (an Away from Home company of Strauss Poland) in 1997, and CFO of Strauss Poland from 1999 to 2004. From 2004-2015, Amir was Chief Financial Officer for Strauss Coffee. Amir holds a BA in Economics (1981–1994) and an MBA (1995–1998) from Tel Aviv University.

Adi was appointed as Chief People Officer in September 2023.

She joined Strauss Group in 2010 and since then, has successfully held a variety of HR management positions in the Salty Snacks and Yad Mordechai Divisions.

In 2021 Adi was appointed as HR Manager of Strauss Coffee Israel including the Elite Coffee chain, and responsible for Strauss Coffee HQ Human Resources department.

Adi holds a degree in economics and management from the Open University.

Alexander was appointed as General Manager, Strauss Ukraine in 2019. He joined Strauss Ukraine in 2010 in a AFH management role, becoming Sales Director in 2013. Prior to that Alexander held several senior positions at large scale international companies. He has more than
17 years’ experience in the coffee business. Alexander graduated from the Oil and Gas State Technical University 1998.

Roman was appointed as General Manager, Strauss Russia in 2016. He joined Strauss Russia in 2008 in a Logistics management role, becoming Lead Logistics Manager in 2009, and Director of the Logistics Department of Strauss Russia CIS from 2010 to 2015, supporting three countries – Russia, Ukraine and Germany. He has more than 13 years’ experience in the coffee business. Roman graduated from the Moscow State Technical University 2000) and earned a degree in Economics in 2009.

Peter was appointed General Manager of Strauss Commodities AG in July 2017. He joined Strauss in 2008 as the FinanceDirector of the Company. After graduating from the University of Applied Sciences Zurich as a Business Economist, he worked 13 years for the VOLCAFE Group. Initially, as a Deputy Manager for VOLCAFE’s export companies in Papua New Guinea and Mexico. From 2001 – 2008, he was the responsible Country Manager in Mexico.

Marius was appointed General Manager of Strauss South Central Europe (SCE) in 2013, responsible for the two SCE region in-market companies: Strauss Romania and Strauss Adriatic. He is also the GM of Strauss Serbia. He joined Strauss Coffee as General Manager of Strauss Balkans in 2010. Prior to joining Strauss Coffee, he served as Commercial Director for Heineken Romania (2005–2009) and as Marketing Director for Telemobil Romania (2004–2005). From 1997 to 2004 Marius held various positions in Unilever, up to Country Manager Unilever Serbia and Montenegro. He graduated from the Polytechnic University in Bucharest and holds a marketing license from the South Africa Marketing and Management Institute.

Jacek was appointed as GM of SCP in March 2016 maintaining position of Supply Chain Director. Jacek joined Strauss in 1992 as Plant Manager in Poland and in following years extending his accountabilities to entire supply chain: operations, procurement, logistics, quality, R&D, sales of PLs. Before joining Strauss Jacek worked as a trader. He graduated Warsaw Technical University at Electro-Energetic Department and MBA at Nottingham Trent University.

Previously Marketing and Consumer Insight Director (8 years) Prior: 14 years with Reckitt Benckiser in various regional and global roles.

Ran is a seasoned professional with over 25 years of experience at Strauss. Beginning his journey as an economist, he has navigated through various finance roles within the company. In his last roles as a senior manager for Israel Economic Department Manager and the CFO of the Confectionery Division, Ran has consistently demonstrated his financial expertise and leadership capabilities. For the last 2 years, he was the FP&A, Financial Systems and Performance Excellence Director at Strauss Coffee, where his strategic insights and dedication drove success. At the beginning of 2024, he was appointed to the role of finance director at Strauss Coffee and joined the Management team. Ran's extensive tenure and proven track record make him an invaluable asset to the organization.